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DHL Tape, Travis Scott and Desperate Housewives: Welcome to VETEMENTS SS25

DHL Tape, Travis Scott and Desperate Housewives: Welcome to VETEMENTS SS25

Vaseline 7 days ago

For the Spring/Summer 2025 showcase, VETEMENTS brought the heat. And we don’t just mean in terms of temperature (although an underground location certainly helps there.) Inspired by ‘the global economic downturn’, the Paris Fashion Week showcase acted as a statement about our need to recognize the role fashion plays in it. reconsider. our lives.

Centered around the concept of making new from old, the collection looks at existing garments, reworks them and gives them new life. Commenting on the current state of luxury, SS25 offers an alternative, encouraging us to exercise our DIY mentality and create new and improved pieces from what remains.

“It reflects a world where the shops are closed and luxury fashion’s opulent past is financially and creatively bankrupt. It’s about taking what’s left, repurposing it and challenging the idea that new always means better,” read this season’s show notes. In its evolution, the collection hopes to convey VETEMENTS’ message of inclusivity, prioritizing a sense of belonging and allowing consumers to recreate these looks “without the need to purchase, while feeling still feel part of the conversation and never feel left out or abandoned.”

Read on for Hypebae’s review of VETEMENTS SS25.

WHO: A star-studded cast of models arrived via an escalator and strolled through a smoke-filled room that included Ice Spice, J Balvin and KidSuper. Controversially, Travis Scott opened the show, followed by names like Gigi Hadid, Marcia Cross, Landon Barker, Law Roach and Stella Maxwell.

WHERE: The show took place in an abandoned shopping center in a busy central location, allowing passers-by to see some of the action, reflecting the brand’s inclusive spirit.

TO SEE: SS25 was a true return to form for the brand, inspired by ‘over-produced’ luxury and instead offering the opposite. Taped DHL dresses, shrunken hoodies and raw hems characterized the collection and represented the feeling of making something new from what remains. Large swaths of draped fabric resembled batwing sleeves, followed by garments with visible price tags and a floating wedding dress. Mismatched images and fabrics were stitched together to create something new, with ingenuity at the heart of the collection.

TO TOUCH: Crumpled fabrics, distressed leather and glossy patent textures formed the basis of SS25, punctuated by accents of velvet, jersey, silk and lace.

TASTE: According to Guram Gvasalia, luxury is out and DIY is in. For VETEMENTS lovers, it’s about staying true to yourself, wearing what you own and finding ways to make it new again.